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IGDA Perspectives, “Promote Yo’ Self”: Strategies for Indie Promotion

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Letter from the Editor
By Elizabeth LaPensée

When I talk about promotion, this can mean many things—from representing your own unique identity to finding support for your projects. Whether on the floor at GDC or launching a Kickstarter campaign, it’s most important to know yourself and what you want out of any situation.

Whatever you want, visualize it, and with daily time and effort (even a few minutes before you go to sleep), you’ll draw it to you. This is, of course, supposing that we’re all computers who can program ourselves to open up categories to fill with data. Once we clearly identify the categories we want to fill, we naturally gravitate toward opportunities for the kind of data we want in our lives.

For those of you at GDC (and hey, even for those of you who are not), think on your personal, business, and game representations. What makes you stand out? What do you bring? What existing connections do you have? Who do you know who could vouch for you? What can you do to expand your network? How can you grow every day?

To growing in 2013,

- Beth

Table of Contents

Editor in Chief – Elizabeth LaPensée; Art Director – Cat Wendt; Copy Editor –  Brian Kung; Events Editor – Heather M. Decker-Davis


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